Modern Japanese cosmetics for skin and hair care are the result of a harmonious combination of ancient recipes of traditional oriental medicine, natural ingredients, innovative technologies and developments, high-precision equipment and the highest quality standards. That's why cosmetics from Japan are considered one of the most effective and best in the world and have been popular in different countries for a long time.
Main advantages of Japanese cosmetics:
- products consist almost entirely of natural plant and animal components without the addition of harmful chemicals and synthetic substances;
- all products are hypoallergenic and undergo special treatment;
- a wide range of products does not have a sharp and pronounced odor;
- many narrowly targeted products are produced that solve their specific problem;
- the main idea of Japanese skincare cosmetics is not to mask imperfections, but to eliminate them, so products not only improve appearance, but have a healing effect on the body.
Japanese cosmetics are often classified as premium due to the very high cost of products from famous brands. Buying in japanese products online store is easy. You can find the best cosmetics which fits you perfectly. However, almost every Japanese company produces its products in different categories, among which there are professional collections at more affordable prices and inexpensive lines of mass-market cosmetics. And, in this case, it is worth taking products with a relatively affordable price, because they are also of high quality and will work effectively.
From the variety of Japanese skin care cosmetics, it is worth paying attention to the following types of products, which have a number of features and are most popular in Japan itself.
Whitening cosmetics
The most prominent place in Japanese stores is always occupied by stands with a wide range of products designed to eliminate pigmentation, lighten the skin and give it the most snow-white porcelain shade. The tradition of face whitening has been preserved in Japan since ancient times and remains relevant to this day. Perhaps this is also why Japanese whitening cosmetics are considered the best in the world today.
Moisturizing lotions and emulsions
Light moisturizing emulsions, milks, tonics and lotions are most popular among Japanese women as basic facial skin care. Approximately 90% of Japanese women who use cosmetic skin care products use these products for day care instead of creams.
In the Japanese mind, liquid products better moisturize, nourish the skin and protect it from the aggressive influence of environmental factors, so they use such products as a universal option. These products have a light texture, have a number of useful properties, including a whitening effect, and are quickly absorbed without leaving a trace.
Masks
Nowadays, one of the most popular and sought-after items among caring cosmetics is a fabric face mask, and this fashion came from Asian countries. In Japan, masks are used constantly and not only for the skin, but also for the hair.
They come in completely different types and sizes, have different compositions, designs and purposes: restoring, moisturizing, rejuvenating, anti-aging, gel, heating masks to relieve eye fatigue, hydrogel patches and masks for lips, eyes, chest and many others. All Japanese masks contain a complex of natural ingredients and provide a quick effect.
Creams
In Japan, cream is applied at the last stage of care; it is considered an additional final nourishing agent that provides the skin with moisture, protection from aggressive external influences, often has a lifting effect and has rejuvenating properties.
In Japanese skin care, cream is considered an evening product; it is used at night and not every day, but only in cases where the skin lacks nutrition after using lotion, tonic, milk or emulsion. Despite this, Japanese cosmetic brands produce different creams with different directions of action, which can also be applied during the daytime.